TEAM LEADERS
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James Fisfis
PRESIDENT
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Cristina Rivera
DIRECTOR OF OPERATIONS
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Richard Hernandez
SENIOR ACCOUNT EXECUTIVE
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Abigail Whited
CREATIVE DIRECTOR
JAMES FISFIS
PRESIDENT
Pathfinder’s founder James Fisfis has three decades’ experience in U.S. and international political campaigns with over 20 years winning the toughest California campaigns as a general consultant, media consultant and electoral researcher. He is recognized as an industry leader and serves as an elected board member of the American Association of Political Consultants.
He has led some of the most impactful and successful independent expenditure campaigns in California for leading advocacy organizations, such as the California Chamber of Commerce, the California Charter Schools Association, and Charles Munger Jr.’s Spirit of Democracy PAC.
He is the recipient of seven AAPC “Pollie” Awards and three Reed Award nominations for his successful and innovative ad campaigns, including the Silver “Pollie” Award for best Candidate Media Campaign of the 2014 election cycle.
James Fisfis is also an international consultant and published author in the field of quantitative and qualitative political public opinion research. His research and analysis of international political trends has been used by United States Ambassadors and diplomats, the National Security Council, U.S. political leaders and foreign policy analysts, as well as by foreign heads of state and government ministers and the Helsinki Commission on Human Rights.
Prior to founding Pathfinder, James Fisfis served in the California State Assembly as Political and Communications Director for three consecutive Republican Leaders and California’s 2002 Republican nominee for Governor.
James Fisfis graduated from the University of Notre Dame's law school and is a member of the Maryland Bar. He received his B.A. from Connecticut College.
CRISTINA RIVERA
DIRECTOR OF OPERATIONS
Cristina Rivera brings over a decade of experience in political campaign consulting to the Pathfinder team. She provides strategic consulting services to local, state and federal candidates. Her areas of expertise include client management, PAC fundraising, political mail coordination, and media relations.
She has previously served as a Finance Project Manager, Onsite Campaign Manager, Grassroots/Coalitions Manager and PAC Fundraiser for numerous legislative clients.
RICHARD HERNANDEZ
SENIOR ACCOUNT EXECUTIVE
Over multiple cycles, Richard Hernandez has successfully crafted and executed numerous communications-driven campaigns for a diverse range of candidates and causes, from local elections to high-profile national campaigns, as a consultant and on campaign staffs.
By crafting compelling narratives and effectively disseminating key campaign themes, his strategies have proven instrumental in mobilizing voters and building robust public support.
Renowned for his professionalism and unwavering dedication to his clients, Richard has established long-lasting relationships with elected officials and throughout the political campaign industry. His collaborative approach and commitment to excellence have garnered praise from colleagues and clients alike.
Richard’s meticulous attention to detail and ability to adapt to rapidly evolving circumstances have consistently enabled his clients to stay ahead of the curve and maintain a competitive edge.
ABIGAIL WHITED
CREATIVE DIRECTOR
Abigail Whited is the ultimate hustler and jack-of-all-trades. Her eclectic professional background ranges from repairing and modifying vintage video game consoles to owning and operating Sap Syrup, a former bourbon barrel-aged maple syrup company. As fun and tasty as all of that was, Abigail’s true passion is graphic design.
As a skilled creative, she has designed everything from trade show booths and dairy farm calendars to book jackets and video arcade logos. Abigail is proud to have worked several cycles with award-winning political marketing teams across the country. She now lives in the midwest with her husband, Scott, and their two cats.