Lane Koch is an expert grassroots strategist, a sought-after writer, speaker, and political commentator.
In the summer of 2020, Lane founded Grassroots Girl, a consulting brand specializing in providing customized voter-contact platforms for candidates, ballot initiatives and more. With over 13 years of experience as a Republican field director and grassroots organizer, Lane provides management and senior-level strategy to help campaigns create and mobilize successful grassroots and field operations that result in winning campaigns. Not wanting to only help clients behind the scenes, Lane leveraged the power of social media by sharing daily tips on campaigning best practices and career advice for politicos and new candidates, drawing upon her classical political science training and real-world experience. In doing so, Grassroots Girl became a recognized and respected brand.
Lane previously served as the Senior Vice President of EXPolitix and the National Director of Program and Business Development at Vanguard Field Strategies, where she drew on her experience and vast relationships to build effective grassroots teams to help clients succeed.
In the 2018 election cycle alone, she helped manage the grassroots operations for more than 50 campaigns in 20 states. Lane’s achievements in the field together with the entire Vanguard team were honored as the nation’s No. 1 paid field program. Vanguard received the “2020 Reed Award for Best Use of Paid Field Program.”
As someone who has toiled in the field for campaigns of all sizes, Lane knows firsthand what it takes to mobilize large groups of volunteers with a too-often small staff in which the hours can be long and unforgiving.
Lane understands the importance of expanding the universe of grassroots beyond the party faithful and individual stakeholders. She specializes in helping campaigns identify, recruit and mobilize volunteers who are new to the world of politics and campaigns.
Lane spent over a decade working for Republican elected officials and candidates at the national and state level where she has held nearly every title and leadership position in grassroots field operations.
Lane’s national political experiences includes her work with the National Republican Committee’s victory grassroots efforts in Missouri to get out the vote for the McCain- Palin ticket in 2008 and the Romney-Ryan ticket in 2012. Both presidential campaigns were successful in Missouri and she was part of the leadership team for the only state team in the country that delivered a battleground state for McCain-Palin.
Lane served as Deputy Political Director for Missouri Senator Roy Blunt’s successful U.S. Senate campaign in 2010 and later served as Small Business Liaison for the senator, building relationships with job creators and ensuring their concerns were heard by their elected leaders. She has also planned, managed and executed grassroots operations for initiative petition campaigns as Political Director for the issue-advocacy division of Pelopidas. Lane got her start as a field representative for Missouri Senator Christopher “Kit” Bond helping constituents navigate the federal bureaucracy.
Lane graduated from Taylor University with a degree in Political Science and is currently studying to receive her Masters in Campaign Management from George Washington University.
Due to her passion in fostering young professional, female, and minority engagement in the Republican Party, Lane dedicates time volunteering her skills and talents as the Missouri National Committeewoman for the Young Republican National Federation, an auxiliary of the Republican National Committee and as Vice President of the St. Louis Young Republicans.
Lane and her family call suburban St. Louis, Missouri home.